Pelican Rouge Coffee Roasters
'The design by Volkers gave our packaging and therefore our brand a significant new impetus’
Challenge: We wanted to define a packaging line which clearly communicated the contents. Clear colour coding of flavours was intended to allow operators to fill machines quickly and without errors regardless of the country they were working in. We also wanted the list of ingredients printed legibly in 27 languages on the packaging.
Solution: Creative knowledge combined with technical expertise.
Result: Volkers has not only met these crucial requirements but has also been able to add ‘experiential value’ to the design – and to our brand. The latter was also important for us as part of our new marketing strategy.