Adapting into other packaging
Packaging design is the job of specialist design agencies. Adapting a packaging design is just as specialised. This involves translating a bag into a box, from a 4 ml bottle into a 9 ml bottle, from a single package into an outer carton. The printing on all packaging must meet the same criteria. Our packaging specialists focus on visual brand values and are trained to develop these for serial use with the same characteristics.
Volkers considers ‘artwork creation’ to be the combination of the cutting die drawings and/or the graphic grid drawings, logos, images and legal and marketing information into the total appearance of the package. This phase already takes the type of printing method into account so we achieve the optimum printing result.